If your message is confused so are your clients.
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We know a confused mind doesn't buy. If your message isn't clear, your marketing won't connect with clients.
If you're overthinking and not connecting, you're seeing it in your sales—or you're doing the wrong kind of projects for the wrong kind of people. Customers don't think about the problem you solve in your words. If you're in your head using your words, all they hear is blah blah blah. They literally cannot hear what you're saying. It all changes when you hear them. Knowing what keeps them up at night is messaging gold. Start digging for treasure. |
A clear message connects all the dots:
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GET OUT OF YOUR HEAD AND INTO THEIRS
THE CONNECTED MESSAGE
Do you prefer the ah-hahs in a group of like minds? Or are you better on your own?
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