Ready to create more impact?
When you have a powerful new idea, a fresh take on an old problem, or a breakthrough approach that's making a real difference with your clients or community, the urge to share it takes on real urgency.
And when you've put this new idea to work and received positive results and feedback, doing a TED Talk may rise up as the next logical step—especially when friends and colleagues are rooting for you.
But how do you know if TED is right for you? How do you know if you're ready for TED? Before you send in your application, you have to have a topic, a core idea, an Idea Worth Sharing, that is crystal clear, shareable, and compelling.
And what if you have no interest in a TED talk... or you aren't sure?
Regardless of the stage you want to step onto, or the audience you want to reach, first make sure you have a solid Big Idea.
If you're already working on something, test it with the TEDx Idea Checklist. Then take a backstage insider's tour of all things TEDx with the TEDx Starter Kit. Both resources are free and available here.
And when you've put this new idea to work and received positive results and feedback, doing a TED Talk may rise up as the next logical step—especially when friends and colleagues are rooting for you.
But how do you know if TED is right for you? How do you know if you're ready for TED? Before you send in your application, you have to have a topic, a core idea, an Idea Worth Sharing, that is crystal clear, shareable, and compelling.
And what if you have no interest in a TED talk... or you aren't sure?
Regardless of the stage you want to step onto, or the audience you want to reach, first make sure you have a solid Big Idea.
If you're already working on something, test it with the TEDx Idea Checklist. Then take a backstage insider's tour of all things TEDx with the TEDx Starter Kit. Both resources are free and available here.
The biggest messaging mistake people make
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The biggest challenge I've seen with every business owner—but especially TED speakers, paradigm shifters, and unconventional business owners—is you're so close to your work, you can't NOT SEE IT from your own perspective.
Until you get out of your head and start seeing your work—and your idea—from your audience's viewpoint, you. will. lose. them. They won't even hear what you're saying. (Remember Ginger? She's your audience.) |
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I've spent my career helping visionary leaders, out-of-the-box entrepreneurs (and later, TEDx speakers) shape their thinking and their messaging. I can instantly spot potential and pitfalls, and know exactly where all you wicked-smart people get stuck.
Almost every Big Idea starts out with a weight problem because it's filled with details the speaker thinks are critical but aren't. How do you know what's superfluous when you're up your own head?
Join the Big Idea Accelerator, a 6-week course that takes you step-by-step through the idea development process. You'll go through the training videos on your own and then join other visionaries on weekly live calls for coaching and precision feedback. The lively, engaged calls are the perfect sounding board for any game-changing material that you've been working on.
Here's what to expect in the Accelerator:
In Module 1, you'll learn what a Big Idea is (and isn't), for TEDs or anything else. You'll start to get a handle what material is necessary, and what isn't. Writers and editors are familiar with the term "kill your darlings" and in Module 1, you'll start offing your extras.
Module 2 delivers mind-shattering breakthroughs about what gets in the way of any audience accepting and integrating new ideas and will change how you think and approach everything forever—in business and life. I often think of this material like understanding gravity for the first time, and can say that Module 2 alone is unquestionably worth the price of this course.
Almost every Big Idea starts out with a weight problem because it's filled with details the speaker thinks are critical but aren't. How do you know what's superfluous when you're up your own head?
Join the Big Idea Accelerator, a 6-week course that takes you step-by-step through the idea development process. You'll go through the training videos on your own and then join other visionaries on weekly live calls for coaching and precision feedback. The lively, engaged calls are the perfect sounding board for any game-changing material that you've been working on.
Here's what to expect in the Accelerator:
In Module 1, you'll learn what a Big Idea is (and isn't), for TEDs or anything else. You'll start to get a handle what material is necessary, and what isn't. Writers and editors are familiar with the term "kill your darlings" and in Module 1, you'll start offing your extras.
Module 2 delivers mind-shattering breakthroughs about what gets in the way of any audience accepting and integrating new ideas and will change how you think and approach everything forever—in business and life. I often think of this material like understanding gravity for the first time, and can say that Module 2 alone is unquestionably worth the price of this course.
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Module 3 structures the idea-development process for any presentation. You'll reframe your idea so it's optimally received by your ideal clients and audience. You'll see what's working and the blindspots that need more thought. Reframing our thinking is incredibly powerful, and I call this essential process FRAME.
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Given the barrage of messages coming at us all day long, it's no wonder we tune most of it out. If you're giving a talk or connecting with customers, your audience needs help tuning back in.
Module 4 builds a map of your idea so your audience can come with you. For books, speeches, presentations, that map is called a throughline, and is filled with epiphanies, stories, quotes, and more.
Whether you want to land a powerful talk that changes minds, create business messaging that invites new customers, or simply to turn a jumble of thoughts into a clear, beautiful presence you can step into, the Big Idea Accelerator will turn on the runway lights for your Big Idea, big time.
Module 4 builds a map of your idea so your audience can come with you. For books, speeches, presentations, that map is called a throughline, and is filled with epiphanies, stories, quotes, and more.
Whether you want to land a powerful talk that changes minds, create business messaging that invites new customers, or simply to turn a jumble of thoughts into a clear, beautiful presence you can step into, the Big Idea Accelerator will turn on the runway lights for your Big Idea, big time.
Explore your own brilliant edges
in the Big Idea Accelerator
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Clear, compelling communication is important for everything you—not just speeches, but marketing and branding, developing your thought leadership, and telling a new story in your company or business. You'll come away knowing how to:
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PLEASE NOTE: This course will not help you develop an entire talk, TED or otherwise. While you will receive loads of speaking tips and strategies, the Big Idea Accelerator focuses on developing and refining your central idea and the throughline that brings that idea to life.
DISCLAIMER: Registering for this course and applying focused, determined efforts WILL increase the clarity and quality of your idea or topic. However, absolutely no promise is made or implied that you will be accepted as a speaker at a TEDx event.
Brynn Breuner
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Brynn Breuner is the founder of MindSpark Branding. She helps exceptional entrepreneurs and visionary leaders defuse language landmines and connect to their audiences with messaging that is real, resonant, and relevant.
Brynn spent more than five years volunteering as a TEDx team member where she helped run the events and coached speakers as a member of the dynamic and committed speaker preparation team. Her jam and her joy is helping the brightest speakers bring out their best ideas. |
