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Brynn BreunerMy clients are creative rebels who want to grow their business and connect to their unique clients but can't figure out what to say. Because their work is crazy creative, innovative or just plain different, they're tied up in knots trying to create messaging that their clients understand and that makes them want to buy, sign up or work with them.
These business owners and entrepreneurs are sharp and savvy but are often stuck in a cloud of confusion:
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My clients are original thinkers who struggle with these issues all the time—even when they're experts and have done amazing work for years! They're looking for proof of their value in the wrong places. I battled with this myself forever, because I knew (not thought but knew) that in order to have any credibility and get the right clients, I had to have all my ducks in a row, and be and sound a certain way. Even though I had over 30 years of experience as a graphic designer for big and small companies, universities, nonprofits, schools and more, and enjoyed great rapport and success with my clients, that didn't count in my head.
I knew that a legit business and brand strategist would be a Harvard B-school grad or have run a million-dollar company and have Fortune 500 clients and wear bling and heels and smokin' hot Chanel suits. Since none of those things are part of my background or how I roll (I am a bit of an odd duck) I didn't know how I could possibly be credible or add value? For a long time I banged my head against what I thought I was supposed to do and say... but it wasn't my way, and—no surprise—it didn't work.
After gobs of work retiring old beliefs, I finally started to see that there's something about the unique and off-kilter way I think that lets me see things other people can't—and, mind-bogglingly, that off-kilter, odd-duckiness is actually valuable. Cha-ching valuable!
What???
This made no sense to me for the longest time. I get that we value things we're not good at....but I so didn't get it. Being "authentic"—the holy grail of connection—had felt unreachable while I was spinning in my head, running old beliefs, and falling short.
I finally realized that what I DO have is special, useful and valuable. Part of that is being able to see my clients' unique brilliance in a flash. They often can't see it, but I can. When I got that, everything shifted.
You have something special, too.
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As entrepreneurs and small business owners, we keep hearing that we need to add value, add value, add value—but exactly how do we do that? The obvious answer is to share our knowledge and expertise, but there's so much more. Over the years that I've spent working with private branding clients, I've found that each of us have assets that run far deeper and add even more value than our expertise and skills.
You know the *ding!* from a fairy godmother's wand bonking someone on the head? The ding for me is when entrepreneurs get their deeper value and recognize that their subtle, quirky brilliance is a cha-ching worthy distinction—a secret weapon—that other people will pay good money for.
But since other odd-duck creative rebels can be as clueless as I used to be, my clients for the most part have NO IDEA how valuable their own quirky brilliance (let's call it OQB) is. Not a clue. I can see theirs clear as day, but when I first mirror it back, they look at me like am I nuts? That's not a thing! That's just me.
And yet, again and again, when my amazing people own those subtle distinctions and get how they add value, it starts to shift everything. It changes how big they play. It changes the experience they give their clients. It changes their transformation, the way they talk about their business, the prices they charge and ultimately their happiness, pride and sense of fulfillment in the world. Everything.
Want some of that?
You're ready for branding help if you want to grow but don't know:
Get ready to get unstuck, out of your head, back on track and on fire. You and your clients deserve it.
I knew that a legit business and brand strategist would be a Harvard B-school grad or have run a million-dollar company and have Fortune 500 clients and wear bling and heels and smokin' hot Chanel suits. Since none of those things are part of my background or how I roll (I am a bit of an odd duck) I didn't know how I could possibly be credible or add value? For a long time I banged my head against what I thought I was supposed to do and say... but it wasn't my way, and—no surprise—it didn't work.
After gobs of work retiring old beliefs, I finally started to see that there's something about the unique and off-kilter way I think that lets me see things other people can't—and, mind-bogglingly, that off-kilter, odd-duckiness is actually valuable. Cha-ching valuable!
What???
This made no sense to me for the longest time. I get that we value things we're not good at....but I so didn't get it. Being "authentic"—the holy grail of connection—had felt unreachable while I was spinning in my head, running old beliefs, and falling short.
I finally realized that what I DO have is special, useful and valuable. Part of that is being able to see my clients' unique brilliance in a flash. They often can't see it, but I can. When I got that, everything shifted.
You have something special, too.
______
As entrepreneurs and small business owners, we keep hearing that we need to add value, add value, add value—but exactly how do we do that? The obvious answer is to share our knowledge and expertise, but there's so much more. Over the years that I've spent working with private branding clients, I've found that each of us have assets that run far deeper and add even more value than our expertise and skills.
You know the *ding!* from a fairy godmother's wand bonking someone on the head? The ding for me is when entrepreneurs get their deeper value and recognize that their subtle, quirky brilliance is a cha-ching worthy distinction—a secret weapon—that other people will pay good money for.
But since other odd-duck creative rebels can be as clueless as I used to be, my clients for the most part have NO IDEA how valuable their own quirky brilliance (let's call it OQB) is. Not a clue. I can see theirs clear as day, but when I first mirror it back, they look at me like am I nuts? That's not a thing! That's just me.
And yet, again and again, when my amazing people own those subtle distinctions and get how they add value, it starts to shift everything. It changes how big they play. It changes the experience they give their clients. It changes their transformation, the way they talk about their business, the prices they charge and ultimately their happiness, pride and sense of fulfillment in the world. Everything.
Want some of that?
You're ready for branding help if you want to grow but don't know:
- How you're different from your competition
- Who your ideal clients are and what they actually need
- How to talk about what you do
- What your business/organization/movement stands for
- If your brand is big enough for who you're becoming
- How to connect with premium customers and charge more
Get ready to get unstuck, out of your head, back on track and on fire. You and your clients deserve it.