If your core message is confused, so are your potential clients.
Remember what they say? A confused mind doesn't buy.
If you're overthinking all this and not connecting, you're likely seeing a gap in your sales or you keep working with the wrong people.
How you communicate to your optimal clients is everything—and when your messaging isn't clear, your marketing won't bring the right people in. You've got an electricity problem. You're not plugged into what those people want.
You know in Pretty Woman when Julia Roberts sashays into that snobby boutique with a million bags and says Remember me? They're all goggle eyed, and she says BIG mistake! BIG. Everything changes when we connect to people where they are. We co-create new possibilities together.
Your customers are amazing, magnificent human beings who are at this very minute pulling their hair out over the thing you're so good at. The reason they're not hearing you is because customers don't think about the problem you solve in your words. They literally Can't. Hear. You.
You have to hear them. You have to care enough to find out what their lives are like. Not every single aspect, but enough to be able to speak deeply to what's going on for them.
When the clients you serve best feel like you “get them,” you become a magnet. Business is a joy when you create enormous impact for this tiny niche you care so much about.
If you're overthinking all this and not connecting, you're likely seeing a gap in your sales or you keep working with the wrong people.
How you communicate to your optimal clients is everything—and when your messaging isn't clear, your marketing won't bring the right people in. You've got an electricity problem. You're not plugged into what those people want.
You know in Pretty Woman when Julia Roberts sashays into that snobby boutique with a million bags and says Remember me? They're all goggle eyed, and she says BIG mistake! BIG. Everything changes when we connect to people where they are. We co-create new possibilities together.
Your customers are amazing, magnificent human beings who are at this very minute pulling their hair out over the thing you're so good at. The reason they're not hearing you is because customers don't think about the problem you solve in your words. They literally Can't. Hear. You.
You have to hear them. You have to care enough to find out what their lives are like. Not every single aspect, but enough to be able to speak deeply to what's going on for them.
When the clients you serve best feel like you “get them,” you become a magnet. Business is a joy when you create enormous impact for this tiny niche you care so much about.
Stop overthinking—start connecting
GET BOOKED WITH WORDS THAT SELL
Book your spot in this half-day virtual workshop and walk away with a whole new level of clarity on what your clients want, plus a one-page cheat sheet you can use for all your messaging needs. You'll be amazed at what this kind of quiet clarity does for your confidence, and you'll feel the difference right away.
Knowing the specifics of what keeps them up at night is messaging gold. Start mining yours.
Knowing the specifics of what keeps them up at night is messaging gold. Start mining yours.
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Special introductory pricing: $297
Limited seating—book now Option 2: Fri. May 13 | 1pm–5pm pst Option 3: Mon. May 23 | 9am–1pm pst
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This live virtual workshop will alternate live training with quiet, off-zoom working sessions. Step into the hot seat for coaching, learn from other participants, and get immediate feedback so your core message is clear as a bell.
