Do you know your Core 4?
Is your business going through a growth spurt? Are you on the edge of a (r)evolution? You want your messaging to not just keep up, but keep you out on the leading edge—and bring your customers with you.
If your business is expanding or pivoting, it’s time to upgrade, refresh or completely overhaul your messaging. Your words are your vanguard and let people know who you are and what you stand for.
Original thinkers and creative rebels especially need to know how to talk about your difficult-to-describe work so potential clients aren’t left behind. When you have your Core 4 locked in and solid, you'll be confident and clear in every conversation, whether that’s in person or online—in your sales calls, web copy, videos, Facebook Lives, speeches, podcasts and pitch decks.